Privacy policy

This privacy policy clarifies the nature, scope and purpose of the processing of personal data
(hereinafter referred to as “data”) within our online offering and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as “online offering”).

With regard to the terms used, such as processing or controller, we refer to the explanations below or the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Who is responsible for data collection and processing on this website?

The Institut für Führung GmbH is responsible for data collection and data processing. The contact details of the website operator can be found in the legal notice.

What type of data is processed?

We only process data provided by our website visitors, interested parties and users of the online offer as well as by our business partners (hereinafter referred to as users):

  • Inventory data (e.g. name, address)
  • Contact data (e.g. e-mail, telephone numbers)
  • Content data (e.g. text entries, photographs, videos)
  • Contract data (e.g. subject matter of the contract, term, customer category)
  • Payment data (e.g. bank details, payment history)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Meta and communication data (e.g. device information, IP addresses)

Is sensitive data processed?

Sensitive data is personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as the processing of genetic data, biometric data, health data or data concerning sex life/sexual orientation.

In accordance with GDPR Article 9(1), no sensitive data is processed on this website.

For what purpose do we process your data?

Your data is processed both for communication with you (including responding to contact requests) and for the provision of contractual services, services and customer care. Data is also processed for marketing, advertising and market research purposes or for security measures.

Is this privacy policy up to date?

This privacy policy is based on the current GDPR and was last updated in December 2018.

Definition of the terms used

  • Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookies) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data.
  • The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Legal bases

In accordance with GDPR Article 13, we inform you of the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following applies:

The legal basis for obtaining consent is GDPR Article 6(1)(a) and Article 7.

The legal basis for the processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is GDPR Article 6 (1) (b).

The legal basis for processing to fulfill our legal obligations is GDPR Article 6(1)(c).

The legal basis for processing to protect our legitimate interests is GDPR Article 6(1)(f).

In the event that vital interests of the data subject or another natural person require the processing of personal data, GDPR Article 6(1)(d) serves as the legal basis.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary.

We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Security measures

In accordance with GDPR Article 32, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, nature, scope, circumstances and purposes of the processing and the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, safeguarding of availability and separation of the data. Furthermore, we have established procedures that guarantee the exercise of data subject rights, the deletion of data and the response to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (GDPR Article 25).

The security measures include, in particular, the encrypted transmission of data between your browser and our server.

Disclosure and transmission of data

If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done

  • on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract in accordance with GDPR Article 6(1)(b))
  • your consent a legal obligation our legitimate interests (e.g. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing and similar services that allow us to efficiently and
  • effectively fulfill our contractual obligations, administrative tasks and duties).
    If we commission third parties with the processing of data on the basis of a so-called order processing contract, this is done on the basis of GDPR Article 28.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union or the European Economic Area) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of GDPR Article 44 et seq. are met; i.e. the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called standard contractual clauses).

What are your rights?

  • You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with GDPR Article 15.
  • In accordance with GDPR Article 16, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.
  • In accordance with GDPR Article 17, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with GDPR Article 18.
  • You have the right to receive the data concerning you that you have provided to us in accordance with GDPR Article 20 and to request its transmission to other controllers.
  • You also have the right to lodge a complaint with the competent supervisory authority in accordance with GDPR Article 77.

Right of withdrawal and right to object

You have the right to withdraw your consent in accordance with GDPR Article 7(3) with effect for the future.

You can object to the future processing of data concerning you in accordance with GDPR Article 21 at any time. In particular, you may object to processing for direct marketing purposes.

Cookies and right to object to direct advertising

Cookies are small files that are stored on users‘ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service.

Temporary cookies, session cookies or transient cookies are cookies that are deleted after a user leaves an online service and closes their browser. The content of a shopping cart in an online store or a login status, for example, can be stored in such a cookie.

Permanent or persistent cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the user returns to this website after several days. The interests of the user can also be stored in such a cookie and used for reach measurement or marketing purposes.

Third-party cookies are cookies from providers other than the controller who operates the online service (otherwise, if they are only the controller’s cookies, they are referred to as first-party cookies).

We use temporary and permanent cookies and provide information on this in our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser.

Stored cookies can be deleted in the system settings of the browser.

The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/.

Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this website.

Deletion of data

The data processed by us will be deleted or its processing restricted in accordance with GDPR Article 17 and Article 18. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted, i.e. the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

According to Austrian legal requirements, accounting documents (receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.) are stored for 7 years in accordance with Section 132 (1) of the Federal Fiscal Code, for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Order processing in the online store and customer account

We process your data as part of the ordering processes in our online store (under open seminars) to enable you to select and order the selected services.

The processed data includes inventory data, communication data, contract data, and the data subjects are our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online store, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

The processing is carried out on the basis of GDPR Article 6(1)(b) (execution of order transactions) and (1)(c) (legally required archiving). The information marked as necessary is required to establish and fulfill the contract. We only disclose the data to third parties in the context of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities. The data is only processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer’s request upon delivery).

We store the IP address and the time of the respective user action as part of the registration and renewed logins as well as the use of our online services. This data is stored on the basis of our legitimate interests and those of the user in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with GDPR Article 6(1)(c).

The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of storing the data is reviewed every three years. In the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation);

Contacting us and customer service

When contacting us (via contact form or email), the user’s details are processed to process the contact request and its handling in accordance with GDPR Article 6(1)(b).

The user’s details may be stored in our customer relationship management system (CRM system) or comparable inquiry organization.

We delete the inquiries if they are no longer required. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion.

Online presence in social media

On the basis of our legitimate interests within the meaning of GDPR Article 6(1)(f), we maintain online presences within social networks and platforms in order to communicate with the users active there and to be able to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of the respective operators apply.

Unless otherwise stated in our privacy policy, we process users‘ data if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Communication by post, e-mail, fax or telephone

We use means of remote communication such as post, telephone or e-mail for business transactions and marketing purposes. In doing so, we process inventory data, address and contact data as well as contract data of users.

Processing is carried out on the basis of GDPR Article 6(1)(a) and (1)(f) and Article 7, in conjunction with legal requirements for advertising communication. Contact is only made with the consent of the contact partners or within the scope of legal permission and the processed data is deleted as soon as it is no longer required and otherwise complies with objection, revocation or discontinuation of the basis for authorization or legal archiving obligations.

Integration of third-party services and content

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of GDPR Article 6 (1) (f)), we use content or service offers from third-party providers within our online offer in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as content). This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content.

We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. These pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, as well as being linked to such information from other sources.

The following presentation provides an overview of third-party providers and their content together with links to their privacy policies, which contain further information on the processing of data and, in some cases, opt-out options (so-called opt-outs) already mentioned here.
If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and data protection notices of the respective third-party providers apply, which can be accessed within the respective websites or transaction applications.

Videos from the YouTube platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/

Opt-out: https://www.google.com/settings/ads/.

Cookie Consent

Java-Script code of the company Silktide LTD, Brunel Parkway, Pride Park, DE24 8HR, United Kingdom (hereinafter: Cookie Consent) is loaded on our website.
If you have activated Java Script in your browser and have not installed a Java Script blocker, your browser may transmit personal data to Cookie Consent. You can find more information on this in Cookie Consent’s privacy policy: https://CookieConsent.com/privacy-policy/. To prevent the execution of JavaScript code from Cookie Consent altogether, you can install a JavaScript blocker (e.g. www.noscript.net).

Facebook social plugins

We use social plugins (plugins) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as Facebook), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of GDPR Article 6 (1) (f)). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Gefällt mir” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user accesses a function of this online offering that contains such a plugin, their device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offering. User profiles can be created from the processed data. We have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out their IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options to protect the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it to their membership data stored on Facebook, they must log out of Facebook and delete their cookies before using our online service. Further settings and objections to the use of data for advertising purposes

are available within the Facebook profile settings https://www.facebook.com/settings?tab=ads

or via the US-American page http://www.aboutads.info/choices/

or via the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Google Analytics

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of GDPR Article 6 (1) (f)), we use Google Analytics, a web analysis service from Google. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=de.

Further information on the use of data by Google, setting and objection options can be found on Google’s websites:

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